Unveiling the ReEVOLUTIØN 6 Model: Navigating Circular Excellence


At Mindshake, innovation is at the heart of our mission. We constantly seek fresh perspectives and methodologies to offer our clients cutting-edge solutions for contemporary challenges in companies, organizations, and society at large. Today, we are thrilled to unveil our latest stride in this journey – the ReEVOLUTIØN 6 (ReEV6) model.

The ReEV6 Model: An Evolution of Circular Thinking

The ReEV6 model is not just an evolution; it’s a refined iteration that encapsulates the essence of circular economy principles. Building upon its predecessor, the Evolution 6 model, ReEV6 signifies a subtle yet impactful shift. The name itself, “ReEVOLUTIØN,” pays homage to the 9 R’s of the circular economy, symbolizing our commitment to sustainable resource management.

Six Phases, Subtle Refinements

Retaining the fundamental structure of six phases, the ReEV6 model brings a semantic refinement to each stage of the creative journey:

  1. Emergence: Identifying opportunities or challenges sets the stage for the activities ahead.
  2. Empathy: Focused on understanding the context deeply, this phase places empathy at the forefront of problem-solving.
  3. Exploration: This phase centers on dynamic idea generation, fostering a creative and exploratory approach.
  4. Elaboration: This phase involves prototyping, testing, and development – a practical evolution of ideas into concepts.
  5. Exposition: Aligned with the Circular concept, this phase emphasizes effective communication and persuasion in project presentation.
  6. Execution: This phase stands for the implementation and continuous improvement of Circular solutions.

Visual Redesign: A Palette of Pastels

Beyond conceptual evolution, the ReEV6 model introduces a visual redesign. Departing from the Evolution 6’s aesthetic, ReEV6 adopts a palette of pastel colors. Dotted areas strategically integrated between phases accentuate the permeability and iterative nature inherent in the creative process. This design choice visually emphasizes fluid transitions and interconnectedness, highlighting the significance of iteration and adaptability.

Strategies for Sustainable Practices

The name “ReEVOLUTIØN 6” goes beyond labeling; it represents a strategic insight aligned with our broader objective of promoting circular economy projects. Eleven pivotal strategies, corresponding to each letter in the model’s name, guide the development of sustainable practices:

  1. RETHINK Business Model
  2. efficient Use of Resources
  3. EMOTIONAL Connection
  6. LOOP
  8. TRANSFORM by Design
  10. Ø WASTE

A comprehensive Circular Strategies Card Game

In tandem with the ReEVOLUTIØN 6 model, we’ve developed a dynamic card game offering a practical and engaging exploration of Circular Economy. The game consists of three categories:

  1. Strategies Cards (11 cards): Educational tools elucidating foundational strategies crucial for fostering circular initiatives.
  2. Action Cards (52 cards): Specific actions organizations can undertake to infuse circularity into their practices, projects, and initiatives.
  3. Poker Cards (5 cards): Introducing a unique dimension to the game, prompting players to consider diverse angles in their circular decision-making.

Transforming Concepts into Action

This curated Circular Strategies Card Game transforms abstract concepts of circularity into tangible actions and perspectives. As an interactive and educational tool, it seamlessly aligns with the goals of the ReEV6 model, designed to be used in consulting and training.


The genesis of the ReEVOLUTIØN 6 model unfolded through a meticulous application of the Design Thinking Method, a process we’ve honed and embraced at Mindshake. In this journey, we navigated the vast landscape of concepts and stakeholders, visualizing opportunities with the precision needed for innovation. The visual finesse of the model underwent several iterations, guided by the creative hand of Mariana Mattos, our adept designer and illustrator. Having been the creative force behind Evolution 6, it only made sense for her to play a crucial role in shaping ReEVOLUTIØN.

Collaborating with Mariana was more than just a design process; it was a co-creation journey that delved into the core question: What could a Design model, centred around Circular Economy, look like? Could it be an adaptation rooted in a general Design Thinking model, and what nuances might surface?

As we deliberated on the model’s stages, defining the core objectives for each, and finalizing the visual aesthetics, we concurrently delved into crafting the primary strategies for Circular Economy. Models serve as simplified pathways through complex information, and the acronym “ReEVOLUTIØN” was supposed to be more than a label – it encapsulated a meaningful essence. Reflecting on the last handwritten notes during this ideation phase is a testament to the intricate process (see pic. 4).

In our exploration of scientific literature, we sought to identify the principles, strategies, and tools essential for a comprehensive model fostering circular economy innovation. The process involved constant validation and iteration, with real-world testing becoming a pivotal aspect.

Enter the participants of the Design Thinking workshops within the Blue Design Alliance context – their insights, reactions, and engagement proved invaluable. Exposing them to tailored techniques and templates, specifically designed to inspire sustainable and circular initiatives, enriched our model’s content and usability. The dynamic interaction in these workshops provided a real-world context for refining our approach.

Over the span of three years, as we delved deeper into practice and investigation, we curated a collection of 52 practical actions to implement Circular Economy in society. These actions, translated into the Circular Economy Card Game, became a powerful pedagogical tool during workshops. They not only fueled ideation but also sparked meaningful conversations and knowledge exchange.

An integral part of our development process involved engaging with specialists – engineers, innovators, designers, and academics with a shared passion for Sustainability and Circular Economy. These conversations not only validated our model, techniques, tools, and templates but also steered us towards specific industries and companies that could reap the most benefits from a ReEVOLUTION.

This ongoing journey of refinement, validation, and collaboration fuels our commitment at Mindshake to continually innovate and offer effective solutions to contemporary challenges faced by companies, organizations, and society as a whole. We believe in pushing the boundaries of Design Thinking to foster sustainable practices. The ReEVOLUTIØN 6 model and its accompanying card game are a testament to our commitment to innovation and our ongoing mission to navigate circular excellence

Stay tuned for more insights as we navigate the ever-evolving landscape of Circular Economy.

Mindshake’s Engagement at Design Thinking Research Symposium 13


We are delighted to share our involvement in the Design Thinking Research Symposium 13, held in Haifa, Israel, from March 22 to March 24, 2022. This symposium, renowned for its commitment to investigating design thinking grounded in real-world evidence, provided an enriching platform for professionals and researchers alike.

Expanding Boundaries of Design: The Design Thinking Research Symposium series, initiated at TUDelft in 1992, has been a steadfast arena for exploring specific topics within Design Thinking. In its 13th edition, the symposium delved into the expansion of the design landscape, incorporating perspectives from professionals across diverse disciplines. Our participation aimed to unravel the evolving concept of design and its implications for professionals, managers, and experts involved in design initiatives.

Our Contribution: Design Thinking Workshops for Social Workers: As part of the symposium, our team, including Joana Alves dos Santos, Joana Moreira, and Katja Tschimmel, presented a paper titled “Design Thinking Workshops for Social Workers.” This research offers both a theoretical and practical exploration of Design Thinking as a method addressing social workers. The study, rooted in the hypothesis that Design Thinking can significantly enhance the mindset and skills of social workers, delves into the impact of Design Thinking on fostering innovation in social projects.

Katja Tschimmel and Mindshake team during our presentation.

Publication Announcement

Expanding the Frontiers of Design – Critical Perspectives: We are thrilled to announce that our paper has been published! On October 31, 2023, Routledge released a book titled “Expanding the Frontiers of Design – Critical Perspectives,” edited by Gabriela Goldschmidt and Ezri Tarazi. Our contribution is featured within this publication, offering critical insights into the intersection of Design Thinking and social work.

A Glimpse into the Book: “Expanding the Frontiers of Design – Critical Perspectives” delves into the transformative impact of Design Thinking, a method widely adopted in design business and management. The book addresses the changing landscape of contemporary design, where design teams now encompass a mix of designers and other professionals, fostering creativity and innovation. The collection, originating from the 13th Design Thinking Research Symposium (DTRS13), is structured into five parts, each offering unique insights:

Available in routledge
  • Part 1: Thinking about design
  • Part 2: Design thinking in the studio
  • Part 3: Design thinking in practice and professional training
  • Part 4: Design teams of diverse backgrounds, Interdisciplinary projects
  • Part 5: Design and nature; visual representation

This book serves as a comprehensive source for new perspectives on design and Design Thinking, making it ideal for designers, design academics, and industry leaders seeking to strengthen and innovate their practices.

Our paper is parte of the 3rd section of the book: Design thinking in practice and professional training.

Celebrating Exploration and Publication: Our participation in the Design Thinking Research Symposium 13 and the subsequent publication of our work mark significant milestones for Mindshake. We celebrate the spirit of exploration and the opportunity to contribute to critical perspectives on the expanding frontiers of design.

Stay tuned for more insights and updates as we continue our journey in pushing the boundaries of Design Thinking and its applications in diverse domains!


É com muita honra que partilhamos o nosso envolvimento no Design Thinking Research Symposium 13, que decorreu em Haifa, Israel, de 22 a 24 de março de 2022. Este simpósio, reconhecido pelo seu compromisso em investigar o Design Thinking fundamentado em evidências do mundo real, proporcionou uma plataforma enriquecedora tanto para profissionais como para investigadores.

Joana Alves dos Santos e Joana Moreira (ao fundo) da Mindshake durante a apresentação.

Expansão das Fronteiras do Design: A série de simpósios Design Thinking Research, iniciada em TUDelft em 1992, tem sido uma arena constante para explorar temas específicos dentro do Design Thinking. Na sua 13ª edição, o simpósio aprofundou a expansão do panorama do design, incorporando perspetivas de profissionais de diversas disciplinas. A nossa participação visou aprender mais sobre o conceito, sempre em evolução, do design e as suas implicações para profissionais, gestores e especialistas envolvidos em iniciativas de design.

Mesas redondas

A Nossa Contribuição:
Como parte do simpósio, a nossa equipa, composta por Joana Alves dos Santos, Joana Moreira e Katja Tschimmel, apresentou um artigo intitulado “Workshops de Design Thinking para Técnicos Sociais.” A nossa investigação, com base num conjunto muito alargado de workshops realizados com este public-alvo, oferece uma exploração teórica e prática do Design Thinking como um método que pode customizados para técnicos sociais. O estudo, fundamentado na hipótese de que o Design Thinking pode aprimorar significativamente a mentalidade e as habilidades dos técnicos sociais, aprofunda-se no impacto do Design Thinking na promoção da inovação em projetos sociais.

A Publicação:

Ficamos muito contentes em poder anunciar que o nosso artigo foi publicado! Em 31 de outubro de 2023, a Routledge lançou um livro intitulado “Expanding the Frontiers of Design – Critical Perspectives,” editado por Gabriela Goldschmidt e Ezri Tarazi. A nossa contribuição está incluída nesta publicação, oferecendo a nossa perceção crítica sobre a interseção entre o Design Thinking e o trabalho social.

Uma Visão do Livro: “Expanding the Frontiers of Design – Critical Perspectives” mergulha no impacto transformador do Design Thinking, um método amplamente adotado nos negócios e na gestão do design. O livro aborda a mudança no panorama do design contemporâneo, onde as equipas de design agora incluem uma mistura de designers e outros profissionais, fomentando a criatividade e a inovação. A coleção, originada no 13º Design Thinking Research Symposium (DTRS13), está estruturada em cinco partes, cada uma oferecendo perceções únicas.

Este livro é uma fonte abrangente de novas perspetivas sobre o design e o Design Thinking, sendo ideal para designers, académicos e líderes da indústria que procuram fortalecer e inovar as suas práticas.

  • Parte 1: Reflexão sobre o design
  • Parte 2: Design thinking no estúdio
  • Parte 3: Design thinking na prática e formação profissional
  • Parte 4: Equipas de design de origens diversas, Projetos interdisciplinares
  • Parte 5: Design e natureza; Representação visual

O nosso artigo faz parte da 3ª secção do livro.

Celebrando a Exploração e a Publicação:
A nossa participação no Design Thinking Research Symposium 13 e a subsequente publicação do nosso trabalho assinalam marcos significativos para a Mindshake.

Fiquem atentos para mais atualizações à medida que continuamos a nossa jornada em expandir as fronteiras do Design Thinking e suas aplicações em diversos domínios!

Perspectives on Design and Design Thinking – new publications


Em 2020 participamos com duas apresentações no Encontro de Investigação em Música, Artes e Design  (EIMAD), organizado pela Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, Portugal.

Estão agora disponíveis dois artigos que surgiram neste contexto. Este é escrito em português.

Moreira, J., Alves dos Santos, J., Palma, G., & Tschimmel, K. (2020). Design Thinking para a Inovação Social, Desenvolvimento do modelo Social Evolution 6. Em Raposo, D., Neves, J., Silva, J., Castilho, L. C., & Dias. R.. Investigação e Ensino em Design e Música Vol. II. (169-176), Coleção Convergências Research Books, Castelo Branco: Edições IPCB.



In 2020, we participated with two presentations in the Research Meeting in Music, Arts and Design (EIMAD), organised by the Higher School of Applied Arts of the Polytechnic Institute of Castelo Branco, Portugal.

The above article is written in Portuguese, and the following in English:

Tschimmel K. (2022). Creativity, Design and Design Thinking—A Human-Centred ménage à trois for Innovation. In: Raposo D., Neves J., Silva J. (eds.). Perspectives on Design II. Springer Series in Design and Innovation, vol 16. Springer, Cham. https://doi.org/10.1007/978-3-030-79879-6_1

EIMAD – Encontro de Investigação em Música, Artes e Design 2020 | EIMAD – Meeting of Research in Music, Arts and Design 2020


Durante os dias 14 e 15 de Maio a Mindshake teve a oportunidade de participar na conferência O EIMAD – Encontro de Investigação em Música, Artes e Design 2020, organizado pela Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, Portugal.

No primeiro dia da conferência 

A Joana Moreira, no dia 14 de Maio apresentou o nosso artigo “Design Thinking para Inovação Social”, em representação dos 4 autores: Joana Alves dos Santos, Gabriel Palma e Katja Tschimmel. Neste artigo fala-se sobre o desenvolvimento do modelo mais recente da Mindshake PT o: Social Evolution 6.

Joana Moreira a apresentar o Modelo Social Evolution 6, novo modelo da Mindshake.

No dia 15 de Maio, a  Katja Tschimmel falou sobre a Criatividade e o Design, numa perspectiva sistémica, e desmistificar conceitos associados.

Katja Tschimmel durante a sua apresentação na EIMAD.

Deixamos aqui algumas imagens desta conferência que aconteceu de uma forma virtual, mas permitiu-nos conhecer o trabalho de diferentes pessoas em tópicos relacionados com o Design e a Música, como por exemplo do trabalho da Leyla Acaroglu

Em breve as apresentações estarão disponíveis no youtube!


During the 14th and 15th of May Mindshake had the opportunity to participate in the conference The EIMAD – Research Meeting in Music, Arts and Design 2020, organized by the Higher School of Applied Arts of the Polytechnic Institute of Castelo Branco, Portugal.

On the first day of the conference

On May 14, Joana Moreira presented our article “Design Thinking for Social Innovation”, representing the 4 authors: Joana Alves dos Santos, Gabriel Palma and Katja Tschimmel. This article talks about the development of the most recent model of Mindshake PT o: Social Evolution 6.
On May 15th, Katja Tschimmel spoke about Creativity and Design, from a systemic perspective, and to demystify associated concepts.

We leave here some images of this conference that took place in a virtual way, but allowed us to know the work of different people on topics related to Design and Music, such as the work of Leyla Acaroglu.

Soon the presentations will be available on youtube!

Conferences/Conferências & Master Classes 2019

Este ano participamos em diversas conferências e demos 3 Master Classes:
This year we participated in several conferences and lectured 3 Master Classes:

Abril: Participamos no Dia Mundial da Criatividade com uma palestra sobre o Virus da Criatividade no IPAM Porto.

Junho: Mesa Redonda – “Un Diálogo Contagioso sobre el Proceso Creativo – a 3 vocês femeninas”, com Katja Tschimmel, Angélica Sátiro e Rosário Belda, Fundación Luis Seoane, A Coruña.

Junho: Realização da Master Class “Design Thinking in Health Care”, no âmbito do Mestrado em Educação Académica e Clínica da Faculdade de Medicina da Universidade do Porto.

Julho: Keynotes Design Thinking: placebo or panacea? Critics and followers of the method” and “Design Thinking in a Primary School. The creation of a reading chair for the classroom” por Katja Tschimmel at the Design Thinking Camp in Moscow


September:  Master Class “Practical Design Thinking”, given by Katja Tschimmel at the Master Course in Service Innovation and Design, Laura University, Helsinki.

Setembro: Moderação da Conversa com a Administração (Filipe Araújo, Vice-Presidente da C. M. Porto e Marta Peneda, Vereadora da C. M. Maia) por Katja Tschimmel, no seminário IDI 2019 – “What’s New” da LIPOR, Porto. No fim do dia Wrap-up das apresentação do Seminário.

Outubro: “Free Style Design Thinking” por Katja Tschimmel no BootCamp do evento Indieworkers.

Novembro: Palestra “Design Thinking – mindset para a inovação” por  Joana Moreira na Conferência ISCULTURAP, organizado pela  AE ISCAP – Associação de Estudantes do Instituto Superior de Contabilidade e Administração do Porto.


 Dezembro: Master Class “Design Thinking for Digital Innovation”, dada por Joana Moreira no Mestrado em Programação da Universidade do Minho.